In a recent episode of the Advisory Cloud podcast, I had the pleasure of hosting Tyler Ornstein, the founder of Tyler's Coffees. His story is a testament to innovation, organic processes, and sustainability in the coffee industry.
The Genesis of Tyler's Coffees
Tyler's Coffees was born out of a genuine need. When Tyler's father was advised against drinking regular coffee due to its acidity, Tyler saw an opportunity. Recognizing that coffee is more than just a beverage but a lifestyle choice for many, he embarked on a mission to create not just a low-acid coffee, but an acid-free one. Today, Tyler's Coffee stands as a beacon of innovation and sustainability.
The Problem and the Solution
Tyler's father suffered from peptic ulcers, which made drinking regular coffee a painful experience. This personal challenge led to an innovative solution: a coffee roasting process that doesn't bloom the tannin lipid acids, yielding a neutral pH. This coffee became a boon for those with heartburn, digestion issues, Crohn's, colitis, and more.
Tyler shared invaluable insights for budding entrepreneurs. He emphasized the importance of removing one's ego from the business equation. Success, according to Tyler, is about understanding what customers want and delivering it. He also highlighted the significance of staying close to customers, listening to their feedback, and continuously improving based on it.
The Power of Research
Tyler's journey also underscores the importance of research. He used Google extensively to understand the market demand for acid-free coffee. By identifying that millions of Americans suffer from stomach-related issues, Tyler realized the vast potential of his product.
Advisory Cloud and Entrepreneurship
Tyler expressed his passion for entrepreneurship and his association with Advisory Cloud. He believes in the power of mentorship and guidance, especially for businesses in the $1 million to $5 million revenue range. Tyler's advice for entrepreneurs feeling overwhelmed is to tackle one problem at a time, always keeping the customer at the forefront.
Tyler Ornstein's story is an inspiration for all aspiring entrepreneurs. His journey from identifying a personal problem to creating a solution and building a successful business around it showcases the power of innovation, research, and customer-centricity. Tyler's Coffees is not just a brand; it's a testament to what passion, dedication, and a clear vision can achieve.
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