I'm thrilled to announce the return of the Advisory Cloud podcast with a brand-new episode that I'm particularly excited about. As the Co-Founder of AdvisoryCloud and Co-Host of the Podcast, I had the privilege of sitting down with Mark Osborne, a true luminary in the marketing and technology world. Here's a glimpse into our enlightening conversation:

Introduction to Mark Osborne:
With over two decades under his belt, Mark has pioneered revenue systems for SaaS, tech, and B2B services firms. His accolades, including recognition from AdAge Magazine, speak volumes. But what truly impresses me about Mark is his hands-on expertise. He's collaborated with titans like Meta and Google and penned the best-selling book, "Are Your Leads Killing Your Business?" which we delved into during our chat.

Mark's Transition from Music to Marketing:
One of the most captivating parts of our chat was hearing about Mark's journey from music to marketing. He shared a light-hearted anecdote about initially writing music just to have something to market. From managing bands in college to leveraging Usenet groups for early internet marketing, Mark's passion for the craft was evident. His experiences at radio stations and record labels further shaped his marketing prowess.

The Impact of the Book "Are Your Leads Killing Your Business?":
Mark's book has been a game-changer. Targeting early-stage companies, especially in the SaaS and tech domains, it's a beacon for many navigating the post-COVID business landscape. Mark shared how he noticed businesses grappling with outdated marketing and sales tactics during the lockdowns. His book underscores the significance of lead quality over quantity, a message I believe is crucial in today's market.