Fry Egg is an online marketplace for personal trainers, dietitians, and nutritionists to create, design, and sell custom diet and workout plans to people all over the world. Founded by Tristan Chaudhry, a young entrepreneur who has a passion for blockchain technology and cryptocurrency, Fry Egg is aiming to revolutionize the fitness industry.
Fry Egg is experiencing rapid growth as the user-base has been growing 10-fold per week since the first few weeks of inception. Tristan and his executive team, comprised mainly of young adults under 25 years old, are running the company from the ground up and working toward scaling the business. Tristan turned to AdvisoryCloud to find the expertise and guidance to help manage its growth and long-term success.
“Having access to a pool of high-level executives to help advise my new venture would be incredibly helpful as we are defining and growing this business,” said Fry Egg’s CEO Tristan Chaudry. “I want to make smart decisions for my business, and having the executive brain power to take it to a whole new level is a huge win for us.”
Within two days of joining AdvisoryCloud, Fry Egg created a company profile, posted an advisory position opening, and was even starting to sort through candidates. After interviewing over 40 candidates in just under two weeks, Fry Egg selected and offered long-term advisory roles to 12 members of AdvisoryCloud. Six of the advisors are dedicated to Fry Egg’s business growth and development, while the other six are specifically focused on cryptocurrency and blockchain technology.
“AdvisoryCloud introduced us to highly-qualified advisors from major brands in sports apparel, wearable tech, health insurance, government, blockchain, and cryptocurrency industries. Every field we need is represented in this group of advisors including sales, business development, operations, technology, and marketing,” said Tristan.
Fry Egg’s advisory board is comprised of executives from Fortune 500 companies including adidas, CVS Pharmacy, Oracle, Puma, Merrill Lynch, and 20th Century Fox. Receiving strategic advice from these executives in all areas of the business, ranging from recruiting and marketing to financial modeling, is hugely helpful to Fry Egg’s young executive team.
“Our advisors have been exceptional in presenting us with opportunities to grow and gain momentum in the marketplace,” says Tristan. “They’ve provided us with business advice, new contacts and connections, and partnerships with major brands like Garmin and Under Armour.”
Fry Egg is poised to disrupt the traditional gym membership experience with its modern approach to fitness training that aims to get more people eating right, working out, and most of all, reaching their fitness goals. Important next steps for Fry Egg are to work with their advisory board and focus on the business opportunities that will help educate and build awareness in the fitness and training communities.
“I couldn’t be happier with the advisory board that I built using AdvisoryCloud. There isn't a day that goes by that one of our advisors doesn’t reach out and ask how they can help,” says Tristan.
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