Moving towards a more circular economy is a logical proposition. Use less natural resources, reduce pollution, tackle climate change, enhance consumer satisfaction, while also improving the bottom line.
The rational path, however, is not always the path of least resistance. As we now operate in an economy where disposability and linear throughput reigns, shifting the system will take leadership, collaboration, innovation and commitment to break the status quo.
This was the focus of the circular economy discussion during the 2019 Annual Meeting in Davos, with four key priorities emerging for the year ahead.
1) Leadership is critic..