In this enlightening interview, we get an insider's view of the dynamic world of business advisement and product strategy from expert Kateryna Baran. Well versed in bringing back projects from the brink of failure and rejuvenating products that aren't performing as expected, Baran's expertise spans multiple areas: from product strategy and data analysis to software development. Guided by a deep respect for aspiring business owners and startup founders, Kateryna is committed to helping them bring their dreams to life. Her insights and experiences, gained from years of working across diverse industries, make this conversation a must-read for those seeking to understand the complexities of launching digital applications, reviving failing projects, and navigating the ever-changing landscape of product strategy in the time of Covid-19 and beyond.

What are your areas of expertise?

My main area of expertise is turning around projects and products for large enterprises and SMBs. I help to rescue projects that are behind in the timeline and budget. I revive products that do not generate the expected results. I assist startups in developing product strategies and launching digital applications. I wear multiple hats and can advise on numerous topics around product strategy, data analysis, and software development. I have worked across different industries and can bring various perspectives and innovations to the table.

What's your main motivation for being an advisor?

I have a lot of respect for all business owners who want to start a new business. Quite often, they aren't exactly sure what it takes. However, they feel a burning desire to create. I am here to help them bring their dreams to life.

What types of situations are you capable of advising on?

I can provide valuable insights on a plethora of situations such as: How can we turn around a project? Is this a valid budget? Is this a true delivery timeline? How long will it take to develop software? How much does it cost to launch a product? How can we make it happen and achieve desired results?

Do you see any disruptive trends on the horizon in your industry or position?

Covid-19 has changed our lives forever. More capital and people have started to go digital. It has brought a lot of good ideas to the surface on one hand. On the other hand, the lack of understanding of software development by owners and the low quality of newly created professionals has led to high budgets and mediocre delivery.

Tell me about the most impactful project or decision you've been involved in as an executive.

Some of the impactful decisions I have been involved in include introducing the Premium Economy Cabin in Delta Air Lines, launching analytics for the Epic Games mobile application, and leading software development for a high-visibility government project.

In conclusion, Kateryna Baran’s skillset is both extensive and diverse, making her a valuable asset to any team, regardless of size or industry.

Her extensive experience in salvaging both time-bound and budget-constrained projects, as well as revitalizing underperforming products, has proven her competence. She flawlessly aligns startup product strategies and promotes the launch of digital applications. Her versatility as a professional is underscored by her multi-faceted advisory roles in product strategy, data analysis, and software development. With experience spanning across various industries, Kateryna brings a unique mix of perspectives and innovations to the table.

Given the expansive scope of her expertise, Kateryna Baran is currently available to be hired as an advisor on AdvisoryCloud.

There, she's in the unique position to leverage her past experiences and vast skill set to advise businesses looking to empower their teams, boost their product performance, and elevate their overall strategic direction. Don't miss this opportunity to tap into her wealth of knowledge and insights.