"Welcome to our insightful conversation with Katherine Lees, an ambitious and accessible marketing guru with a knack for inclusive and creative business solutions. As the owner of Dozanü, a full-service marketing company excelling in both B2B and B2C engagements, Katherine has emerged as a trailblazer in the marketing landscape. Her unique ability to amalgamate accessibility, inclusivity, and cultural sensitivity in marketing campaigns sets her apart. She firmly believes in the transformative power of the universal application of marketing strategies with an emphasis on over-the-television streaming advertisements, website design and development, digital advertising, and social media management. This article offers a deep dive into Katherine's expert insights into disruptive trends, impactful projects, and the future of marketing. Sit back and immerse yourself in the knowledge, wisdom, and passion that Katherine brings to her craft."

What are your areas of expertise?

"My main areas of expertise as an advisor stem from my role as the owner of Dozanü, a full-service marketing company specializing in both business-to-business and business-to-consumer marketing solutions. With a focus on accessible marketing and holistic innovation, I bring a comprehensive suite of marketing services to the table. My expertise lies in crafting universal marketing strategies, leveraging accessibility, inclusivity, and cultural sensitivity, ultimately propelling brands forward in the competitive landscape. My experience ranges from branding all the way to OTT (over the television streaming) advertisements, with website design and development, social media management, and digital advertising in between."

What's your main motivation for being an advisor?

My primary motivation for being an advisor is driven by my deep-seated belief in the power of accessible marketing. Accessibility is at the core of Dozanü innovations and my advice. I am passionate about making marketing universally inclusive, going beyond traditional accessibility features to embrace cultural sensitivity and authentic inclusivity. By being an advisor, I can share this passion and expertise with others, helping them create marketing solutions that resonate with diverse audiences and foster meaningful connections."

What types of situations are you capable of advising on?

"I believe I can add the most value as an advisor in situations where businesses are striving to enhance their marketing strategies to be more inclusive and accessible. Whether a company is seeking to reach diverse audiences, navigate cultural nuances, or break down accessibility barriers, my extensive experience and unique perspective enable me to provide strategic guidance and hands-on support.

I excel in helping organizations develop marketing initiatives that are not only effective but also resonate with a broad spectrum of consumers. My true value as an advisor shines in moments when organizations are not just looking for a marketing upgrade, but when they aspire to make a real difference in people's lives. The transformative power of inclusive marketing I experienced firsthand has driven me to guide and support businesses in embracing these ideals."

Do you see any disruptive trends on the horizon in your industry or position?

"Yes, I foresee a significant disruptive trend in the marketing industry— the increasing importance of accessible and inclusive marketing. As awareness of accessibility grows and consumers demand more inclusivity, businesses need to adapt. Embracing accessibility will be crucial for staying competitive and reaching a broader audience. Additionally, advancements in technology and changes in consumer behavior will constantly influence our approach to marketing strategies, necessitating ongoing innovation and adaptation.

According to the World Health Organization, over a billion people worldwide have some form of disability, representing a considerable market share. Furthermore, research consistently shows that, for each person with a disability, there's a circle of influence comprising family, friends, and caregivers, significantly amplifying potential consumer base.

Consequently, businesses that prioritize accessibility and inclusivity in their marketing strategies are strategically positioned to tap into this extensive market."

Tell me about the most impactful project or decision you’ve been involved in as an executive.

"One of the most impactful projects I spearheaded was our collaboration with various organizations to advance accessibility and inclusivity through strategic marketing campaigns. For instance, we worked closely with New York City to launch their Text-to-911 service, targeting two specific and critical audiences— the deaf and hard of hearing population, and survivors of domestic violence.

These projects exemplify our commitment to leveraging marketing strategies to drive meaningful change and make essential services and support accessible to those who need it most. We take immense pride in utilizing our expertise to amplify impactful initiatives and create a lasting, positive impact on the lives of diverse communities."

In conclusion,

"Katherine Lees showcases an impressive portfolio of skills in marketing strategies, branding, website design and development, social media management, and digital advertising, making her an ideal fit as an advisor that can propel any brand forward in the business landscape. Her expertise in providing comprehensive and innovative marketing solutions through her company, dozanü, makes her perfectly suited to advise both business-to-business and business-to-consumer entities, adapting to the unique needs and cultural sensitivities of diverse clients. With a distinguishable focus on holistic innovation, accessibility, and inclusivity, Katherine has shown her ability to stay ahead of the curve in a competitive market. Now available on AdvisoryCloud, companies and individual clients have the opportunity to leverage Katherine's extensive experience and expertise for their own strategic advantage. Harness the potential of Katherine Lees' proficiency in marketing by engaging her advisory services today."