Welcome to our latest exclusive interview, this time with the remarkable Lyndsay Handlos. Lyndsay boasts an impressive resume with over 16 years of experience in both B2B and B2C marketing. Operating across the healthcare, technology, and SaaS sectors, she has honed her skills in strategy development, launch planning, growth, and mentorship. In this article, she discusses her expertise, motivation, and the trends in her industry. From startup beginnings to mature companies looking to reach the next level, Lyndsay has proven herself a valuable asset. Let's delve into Lyndsay's insights and experiences in this enlightening conversation.

What are your areas of expertise?

I am a full-stack marketing leader with over 16 years of experience in both B2B and B2C marketing. My career has spanned across various industries including healthcare, technology, and SaaS organizations. I focus on strategy development, launch planning, growth, and mentorship.

What's your main motivation for being an advisor?

I am passionate about marketing and growing organizations. I believe marketing is at the heart of every company and it can provide so much value to the entire ecosystem. I love the fact that as an advisor, I can come in with a diverse and fresh perspective to support leaders, helping them think differently and allowing them to grow their company in new and exciting ways.

What types of situations are you capable of advising on?

I provide the most value to companies trying to get off the ground in a prelaunch phase, or a more mature company when they are trying to get to the next level. When they are trying to figure out who they are, I step in and really lead the mission, vision, core values, and launch strategy process. For more mature companies, I work with the leadership team to find new areas of opportunity.

Do you see any disruptive trends on the horizon in your industry or position?

I think right now people are talking about AI so much but they forget they need good data to support their AI efforts. I believe what will be most disruptive is actually the delay of AI as companies uncover that they don't have good data or that they need to consolidate their data.

Tell me about the most impactful project or decision you’ve been involved in as an executive.

I think the most impactful project I've worked on recently is supporting a group to develop a new division of their business. It's something I helped them come up with and now get to support its growth. I am very excited to watch this company take it up a notch!

In conclusion

Lyndsay Handlos has undeniably proven herself as a marketing tour de force, boasting an impressive 16-year career across a diverse range of sectors, as well as a wide array of competencies including strategy development, launch planning, growth, and mentorship. Her full-stack marketing expertise, coupled with her deep understanding of both B2B and B2C marketing dynamics, makes her a formidable contender in the realm of healthcare, technology, and SaaS organizations.

This broad spectrum of skills and insightful experiences positions Lyndsay to provide unprecedented strategic advice and innovative solutions to your business. If you're looking to ensure successful growth and impactful marketing strategies, Lyndhay Handlos is now available for hire on AdvisoryCloud. This is a golden opportunity for businesses to benefit from her deep, cross-industry insight, and learn real-world strategies that propel success in the marketplace. Seize this opportunity to gain a solid advisory foundation for your strategic needs by collaborating with Lyndsay Handlos today.