Michael A. Walker: Helping SMBs Gain the Traffic They Need

For over twenty years, Michael A. Walker has built up a vast pool of practical expertise across multiple industries as a formally trained online marketer, copywriter, and sales professional. His career has resulted in over 500 designed, published, and sold websites, landing pages, and social media sites. As an advisor, his primary motivation is to help small and medium-sized businesses (SMBs) gain the traffic they need to survive. In this interview, Michael shares insights into his areas of expertise, the types of situations he is capable of advising on, and his take on disruptive trends. Additionally, he recounts the most impactful project he has ever been involved in and how his foresight helped minimize losses for Pro Data Systems, a circuit board assembly company, and helped meet a significant order for Fuelproof devices.

What are your areas of expertise?

Michael has over twenty years of hands-on work experience across multiple industries, resulting in extensive practical knowledge that directly benefits his clients. He is a formally trained online marketer, copywriter, and sales professional. He has sold, designed, and published over 500 websites, landing pages, and social media sites. He has written numerous white papers and decision papers for multiple companies. He helps companies get the traffic they need to survive. Mike also offers keyword-rich, exact-match, top-level domain names that will show up on the search engine results page for you.

What's your main motivation for being an advisor?

The primary reason more than 80% of small and medium-sized businesses (SMB) fail in 10 years or less is a lack of traffic. Technology should level the playing field, but it's gotten so complex that it's harder to use effectively, harder to keep up with, and there are too many options. One thing matters in business, and that is traffic. If you have enough traffic into your store or business, you'll make it.

What types of situations are you capable of advising on?

I could improve a company's sales message, prospecting and closing procedures. I can help a company reach all its customers in three seconds or less. I can help boil down the sales message to a 2-minute elevator speech.

Do you see any disruptive trends on the horizon in your industry or position?

Anything and everything is disruptive to a business, but this is also where opportunities exist. SMBs need to position themselves so they can exploit disruptive trends. For instance, people are afraid of being replaced by artificial intelligence (AI), but AI can provide a competitive advantage if you understand how to exploit it.

Tell me about the most impactful project or decision you’ve been involved in as an executive.

I was hired to work as Director of Operations for a startup, Pro Data Systems, a circuit board assembly company. A major save was when I informed the President of the company that a problem in the programming of the microprocessor had developed. I additionally recommended that we have a backup redesign of the circuit board, utilizing another microprocessor and distributor. Eight weeks after I first heard of a potential programming problem, our supplier of the original microprocessor informed us that they would not be able to meet our demand because they were seeing potential problems with programming their 80C851 microprocessor chip. During the preceding eight weeks, however, I had ordered our programmers to redesign the circuit board to accommodate a more common microprocessor. This foresight minimized losses. Additionally, Pro Data Systems was able to fill their preliminary order for 100,000 Fuelproof devices.

In conclusion, when it comes to SEO and marketing, having the right expertise can make all the difference. Thankfully, Michael A Walker brings over twenty years of hands-on work experience across multiple industries to the table, resulting in extensive practical knowledge that directly benefits his clients. As a formally trained online marketer, copywriter, and sales professional, Michael has sold, designed, and published over 500 websites, landing pages, and social media sites. He has also written numerous white papers and decision papers for multiple companies, making him an invaluable resource for companies looking to increase their traffic and improve their search engine rankings. Feel free to seek Michael's expertise and services as an advisor on AdvisoryCloud, and take the first step on your journey towards improved search engine visibility today!