The following article presents an enlightening interview with Adam Gelles, an authority in the realm of B2B Sales and Marketing. Gelles is an admired advisor known for helping founders scale their companies, especially within the B2B sector. The breadth of his advisory capability spans a wealth of scenarios, from targeting the right customers to building a functional and growth-oriented marketing team.

Gelles foresees disruptive trends in his field, especially influential is the rise of Generative AI in sales and marketing. He also showcases his expertise by sharing his experience of a highly impactful project, where he strategically fostered the growth of a startup from $20 Million to a staggering $200 Million in annual recurring revenue. As you read on, you'll learn of Gelles' unique perspective on B2B sales and marketing and the invaluable insight he brings to the table.

What are your areas of expertise?

B2B Sales and Marketing.

What's your main motivation for being an advisor?

Helping founders grow their companies. In particular, I coach B2B founders to think through how to scale their go-to-market across sales, marketing, customer service and the operations associated with those motions.

What types of situations are you capable of advising on?

I can help think through B2B marketing challenges, including targeting the right customers, building a marketing plan, helping scale up their marketing team, and finding the right CMO or Head of Marketing.

Do you see any disruptive trends on the horizon in your industry or position?

Generative AI is already disrupting sales and marketing in B2B. While we see many technology solutions rolling out Generative AI features, little is thought about the operational impact these features will have on how people do their jobs, the processes associated with go-to-market, and how we build teams for this new future.

Tell me about the most impactful project or decision you’ve been involved in as an executive.

I helped a startup scale from $20 Million to $200 Million in ARR by repositioning the brand, building the marketing team, and developing the marketing programs to get us there.

In conclusion, we have explored in detail the incredible proficiency of Adam Gelles in the field of B2B Sales and Marketing. His strategic approach, coupled with his savvy business acumen, has solidified his reputation as a leader in the industry. This makes him an invaluable asset and precisely the reason to seriously consider him for key advisory roles. With Gelles's compelling track record and his ability to propel businesses towards sustainable success, his expertise is now accessible through the AdvisoryCloud platform. Don't miss out on an opportunity to strengthen your enterprise's strategic initiatives and consult with Adam Gelles today. It's time to leverage unparalleled professional insights that will revolutionize your B2B Sales and Marketing strategies. Connect with Adam on AdvisoryCloud and experience the transformation he can bring to your organization.